The Bowlero-owned Professional Bowlers Association (PBA) has unveiled a landmark new NFT loyalty program for its 300k strong membership. Through the Avalanche powered initiative, participants will receive ‘Digital Awards’ (NFTs) for their feats in the bowling alley.
In what is being described as ‘the mother of loyalty programs’ the PBA will airdrop the tokens to qualifying members, who will then receive a ‘non-tradable’ (soulbound) digital memento that will recognize their significant achievements in the noble pursuit of ten pin bowling.
The unique offering, dubbed the ‘League Bowler Certification (LBC)’ awards will initially showcase high scores within the game, before developing into a hardened loyalty program. As such, the future of LBC will involve players earning points for their 10 pin endeavors, which they will then be able to exchange for physical products, trophies and experiences.
Once fully up and running the PBA aims to role out its cutting-edge loyalty program to organizations and bowlers all across the globe.
PBA LBC Awards are here ‼️
All active PBA LBC members with a LeaguePals account can now earn digital awards for their milestones achieved on the lanes, which can be viewed and shared on social media through a new digital marketplace 🏆
— Sean Rash (@Sean_Rash) May 22, 2023
The PBA Loyalty Program Provides a Mainstream Use Case for NFT Tech
Even though its member-base consists of folks who would rather enjoy a pint and a game than engage with any kind of blockchain machinations, the PBA has hit on a novel way to integrate the tech. Essentially, its members will automatically enroll into the program through their PBA membership, and be able to collect NFTs without engaging with cryptocurrencies. In fact, the LBC awards will refrain from using any blockchain terminology, such as NFTs, and will instead officially call the tokens ‘Digital Awards.’
Despite this, these digital awards remain very much NFTs as they reside on the Avalanche blockchain. Effectively, seeing the PBA collaborate with Web3 outfit, Layer 3 Labs, to operate a dedicated Avalanche subnet that will insulate the program and prevent the network from becoming congested.
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