Hip-hop tycoon Snoop Dogg has churned up a Bored Ape ice-cream series throughout 3,5000 Walmart stores with consumer goods firm Happi Co. The frozen treats are denoted to and display the icon’s famed NFT character, Dr. Bombay, and are ready to taste for just $4.98 a pot.
Dr. Bombay, the cheeky Bored Ape, already adds fun to Snoop Dogg’s social media presence and real-life interactions. Now, the NFT character has its very own ice-cream brand, championing Snoop’s mouthwatering ice cream flavors: Bonus Track Brownie, Iced Out Orange Cream, Cocoa Cream Cookie Dream, S’mores Vibes, Rollin’ in the Dough, Tropical Sherbet Swizzle, and Syrupy Waffle Sundaze.
[Walmart x SnoopDogg BAYC IP]
— Harry Liu @ Forj (@harry_forj) July 19, 2023
Snoop Dogg’s Tangible and Digital Bakes
Snoop Dogg focuses on digital experiences just as he does the real world, from tangible cookbooks, candles, and action figures to issuing fans backstage passes through ‘Passport Series‘ NFTs.
In the expansive universe of Web3, the music magnate has his very own record label ‘Death Row Records‘, collaborates with VeeFriends to enhance concert experiences through ‘Please Take a Step Back’ NFTs, molds with the Cardano-based NFT project Clay Nation to create Bored Ape-inspired music videos, and more.
The Bored Ape ice-cream series at Walmart further solidifies Snoop’s talent in boosting his renowned brand through innovative digital trends, bringing the beauty of blockchain into daily consumer interactions.
As Snoop continues to break the barriers of the physical and digital worlds, he blends retail, entertainment, and Web3 sectors together via unconventional, therefore intriguing (and tasteful), means.
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