CAMP is an inventive fusion of shopping and play, flaunting innovative retail locations across New York, Los Angeles and Dallas, among others. Each location features a one-of-a-kind rotating theme, which currently include Disney’s Encanto, Mickey and Friends, The Little Mermaid and Nike Kids Camp.
The conventional notion of physical retail stores simply serving as transactional spaces is undergoing a remarkable reimagining, giving way to the creation of enduring relationships and emotional bonds with the public through groundbreaking experiences. Doodles has embraced this trend wholeheartedly, embarking on a mission to captivate and engage customers by introducing exceptional products through immersive encounters. This approach not only expands the reach of its retail and entertainment brand but also enriches the lives of a wider audience beyond its Web3 network.
Introducing our first flagship retail & entertainment experience – Doodles x CAMP, launching this summer!
Through this partnership, we will grow the Doodles ecosystem by creating a real life emotional connection with thousands of new people, spanning generations.
Here’s how: 🧵 pic.twitter.com/9bbTgUiiZF
— doodles (@doodles) May 31, 2023
A Fresh Phase for Doodles
Drawing inspiration from the successful strategies employed by Disney Land and Universal Studios to captivate a wider audience, Doodles’ retail partnership with CAMP will open a toy store, showcasing the NFT brand’s characters and art in the real world. When interacting with Doodles’ physical goods, individuals will have the unique opportunity to become a part of the digital collector experience, potentially drawing thousands of new users into the significant ecosystem.
Despite Doodles already being highly recognized for its top-notch immersive activations, blending in-real-life (IRL) and digital elements at cultural events across the globe, this collaboration aims to make the IRL resonance more enduring and long-lasting, rather than representing fleeting innovative experiences as in the past. The NFT brand will attain those objectives by launching a child-friendly 6,000-foot immersive experience alongside adult-focused nighttime programs and more.
Doodles’ and CAMP’s upcoming development phase presents an enticing opportunity for everyone to tap into the novelty behind the iconic NFT brand. So come and join them on this exciting journey ahead, and keep your eyes peeled for more information.
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